Need high-conversion copy that sells complex products?
Hi, I’m Stanley, a B2B copywriter helping brands boost response rates, whether it’s through cold emails, landing pages, or content marketing.
I’m based in Accra, Ghana. Yes, the same country that nearly had its World Cup dreams crushed by Suarez’s handball.
That loss taught me something: resilience. And it’s that same determination I bring to every project.
With experience in the financial services and automotive industries, I write clear, persuasive copy that turns complex products and services into offers your buyers can’t ignore.
Over the years, I’ve worked with brands like JD Power (subcontract), MotorHeads, and digital marketing agencies (subcontract), creating content that answers tough questions, builds trust, and drives action.
My content helps websites attract more traffic and answer critical questions that convert curious readers into confident buyers.
How I Got Here
My writing journey started when I assisted a lecturer with his Ph.D. research at a Technical University. I was then a Teaching Assistant. His feedback revealed a skill I hadn’t fully recognized, and I’ve been sharpening it ever since.
I built a car listing website after leaving my Teaching Assistant job in 2019. I wrote articles on maintenance, repairs, upgrades, and model reviews while also handling the site’s design and content strategy.
That project deepened my knowledge and taught me how to deliver helpful, actionable content that attracts the right audience.
From there, I worked in a financial firm and for a Volvo dealership, selling parts for trucks and construction equipment. This helped me understand both sides of the sales equation: what your business needs and what your customers are looking for.
In 2021, I launched a health and wellness blog that further sharpened my ability to research, write, and explain complex topics in a clear, approachable way.
Now, as a B2B copywriter who’s taken over 40 hours of copywriting courses and is certified by HubSpot Academy as a Content Marketer, I help B2B companies like yours generate more leads and close more deals through strategic copywriting.
What I Bring to the Table
✔️ Sales experience in both products and services
✔️ Proven ability to simplify complex ideas
✔️ Research skills that uncover what your buyers are really asking
✔️ High-converting copy that builds trust and drives action
What I Can Do for You
✔️ High-converting B2B cold & lead nurture emails
✔️ Persuasive online product pages that sell
✔️ Landing pages that generate leads
✔️ Blog content that builds trust and authority
✔️ Additional copywriting services, including white papers, case studies, and banner ads.
What You Can Expect Working with Me
I don’t write fluffy copy. I write content and sales copy that answer your buyer’s toughest questions, overcome objections, and make it easy for them to say yes.
Whether it’s a cold email, a landing page, or an in-depth blog post, my focus is clarity, relevance, and conversion.
When I’m Not Writing…
You’ll probably find me watching Formula 1 (huge fan!), following football (still hoping Ghana gets payback for that 2010 World Cup handball), or diving into the latest automotive content.
I’m always reading up on car tech, trends, and innovations. And when I’m not reading, I watch car review videos to stay sharp on what’s happening in the auto world.
It’s fair to say I have a genuine passion for cars and machines, which comes in handy when writing for industries that rely on technical know-how and attention to detail.
Want Copy That Sells Without The Hard Sell?
Find out more about my work!